Seizing The Internet
Coinciding with such a gloomy blueprint for civilization, Google’s CEO echoed similar statements in an article that appeared in the Telegraph. Not only does Schmidt say with certainty that in the future the current generation will have to change their names to escape their internet past, but he also goes on to say that Google will eventually become much more than a search engine. Schmidt says that people do not want Google to answer their questions, but that they want Google to “tell them what they should be doing next.”
Google is notorious for spying on its users, but Schmidt takes it to another level. Schmidt says that Google will know “roughly who you are, roughly what you care about, roughly who your friends are” in the near future. That is certainly taking Google to a whole new level of technological spying. Google is rather open about the fact that your information is being recorded, however.
Last year Schmidt said that “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”
Such sentiments from the CEO of a company that operates 2 of the top 5 sites in the world is quite troubling. Google has immense power over the direction of the internet in terms of trends and fads, and have been caught censoring oppositional terms such as “Google spies”.